Sue Patterson

Sue Patterson, Senior Product Designer

I design digital products, services and experiences, working across strategy, UX, interaction design, visual design and prototyping.

Independent designer Ireland · Remote

Sue Patterson

Selected work

30 → 3 min

to create a deal, down from 30. Plus 200,000+ users on a new SMS channel in six months and +5% engagement.

Groupon app home screen on a phone held in a hand
Redesigned Groupon homepage with the Discover today feed and deal categories

Groupon

AI and a new channel for a marketplace in transformation

  • ProblemMerchants spent too long creating deals, and consumers struggled to discover inventory.
  • ApproachDesigned AI-assisted merchant content tools, an AI chatbot for discovery, a new SMS channel and a visual identity refresh.
  • ResultDeal creation cut tenfold and a new channel at scale within six months.

Senior Product Designer, Consumer & Merchant teams · Marketplace / e-commerce

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$5M → $25M

Carewell raised an initial $5M seed round, followed by a $25M second round in 2021, after my involvement.

Carewell brand imagery after the rebrand
Carewell mobile screens: product categories, customer stories and the caregiver favourites shop

Carewell

From site redesign to full rebrand for a caregiving startup

  • ProblemA planned redesign became a full brand overhaul when the founders changed the company name.
  • ApproachWorked directly with the founders on the brand, UI kit, site, email funnels, investor decks and Canva templates the team could own.
  • ResultOne consistent brand across the site, emails, investor decks and the team’s own templates.

Lead UI/UX Designer & Visuals · Healthcare e-commerce

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Internal toolCommercial product

in 6 months, with a team of 6.

Workshop wall of sticky notes mapping the call-centre flows
The redesigned Aloha call-centre dashboard on a desktop monitor

Vanad Group

An internal call-centre tool, redesigned into a product on the market

  • ProblemA legacy platform whose original reasoning was lost, used by several personas with very different needs.
  • ApproachSat with agents at work, ran persona and power-user workshops, mapped every flow and designed for maximum screen space.
  • ResultThe parent company launched the redesign as a standalone product.

Senior Product Designer · B2B SaaS / CX

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This is incredibly helpful. I can finally see what’s going on over time.

Clinician, pilot feedback

Clinician holding a tablet showing a patient’s measurements and questionnaire
Health Connect dashboard with trend charts for weighing scale, oximeter and blood pressure readings

Health Connect

Remote patient monitoring, designed for clarity

  • ProblemDoctors received at-home device data as separate, inconsistent PDFs, and patients couldn’t see their own data at all.
  • ApproachEmpathy mapping with GPs and older patients, then a dashboard of colour-coded trend lines, plus a voice-led wellness check-in.
  • ResultShaped the client’s product strategy towards integrating with existing EHR systems.

Senior Product Designer / UX Researcher · Healthcare

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Mobile-first rebuild

of an expert-knowledge platform for expectant mothers.

Aptaclub parent guide page on a tablet
The responsive Aptaclub redesign on tablet and phone

Danone Aptaclub

Redesigning a pregnancy membership site for a mobile-first audience

  • ProblemA mobile-first audience on a site that didn’t work on mobile, full of underperforming content.
  • ApproachAnalytics and content audit, new information architecture, responsive wireframes tested with users, and a redesigned baby-growth timeline.
  • ResultA focused, responsive knowledge destination on Danone’s brand system, delivered with Zoo Digital.

Lead UI/UX Designer & Visuals · Health / FMCG

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From design to working product

I design it, then build it with AI.

See what I’ve built

Groupon Intel Microsoft Novartis Vodafone

About

I’m Sue, an independent designer working across digital products, emerging technology and physical making.

My work has taken me from early web and multimedia projects through to complex digital products for organisations including Groupon, Intel, Microsoft, Novartis and Vodafone. I’ve worked across healthcare, fintech, e-commerce, education, entertainment and emerging technology, moving between strategy, research, interaction design and hands-on prototyping.

I’m particularly interested in the space between an idea and a thing: understanding something complicated, finding the shape of it, making a prototype and seeing where it goes.

Over the past few years that has pulled my practice further into experimentation. Alongside product design consulting, I’ve been developing digital products and apps, exploring AI, 3D printing and digital fabrication, and making physical products and prototypes.

I’m based in Ireland and work remotely with teams and organisations internationally.

  1. Understand something complicated
  2. Find the shape of it
  3. Prototype it
  4. Test it
  5. Make it real